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Does Email Marketing Still Work?

Some business owners have stopped their email marketing campaigns in favor of newer digital strategies. Is this a smart move? We don’t think so.

Email marketing remains to be one of the most cost-effective methods to market your business online. Experts estimate an average open rate of 18% for email campaigns. Additionally, successful programs enjoy a whopping return rate of $40 in revenue for every $1 spent.

Here are a few reasons why you should have an email marketing calendar:

  • Distribution of resources and responsibilities: make sure your campaigns are within budget and team members are aware of their tasks.
  • Plan content for your market: don’t miss opportunities to post thematic or functional content. For example, you can have thematic sales for Valentine’s Day, Independence Day, or Black Friday.
  • Measure effectivity: you can keep track of sent emails and make a report on crucial metrics. Doing so will help you tweak your campaign if necessary. You can also study your past successful campaigns and apply the same techniques to future emails.

For best results, integrate your email marketing calendar with your content marketing and social media efforts.

Effective email marketing campaigns can take your business to the next level without spending a fortune. And we want to help make that happen. Sign up now to receive our free four-week template guaranteed to help you increase traffic, conversion rates, and revenue.

Take advantage of our free email marketing calendar that will help you unlock your full earning potential.

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