The Simple Yet Effective Way To Retarget Your Web Traffic Utilizing Facebook Pixels
Most companies have no clue if they even have this on their website.
Getting visitors to your website is important, sure – but it’s really just the first step to monetizing your website and creating a steady stream of sales for your business.
There’s so much noise on social media platforms as to what you should be doing to get more leads and optimize your business for sustainable growth…
So where’s the best place to start?
Well, there’s a simple way to start collecting web traffic data and understanding the conversion rate of your business. This is one of the most simple, quintessential, and cost-effective methods to reach your target audiences.
Sustainable growth starts with implementing the Facebook Pixel.
A lot of people who offer professional services – whether you’re a lawyer, home improvement specialist, real estate broker, or anything else – don’t have a clear grasp of what they need to do marketing wise.
You’ll see from the example today that even some very large companies today still don’t use this phenomenal marketing tool. Be sure to double check to make sure your site has all of these things functioning properly.
The Name Of The Marketing Game Today Is Retargeting Your Visitors
To successful retarget your visitors, you need to start with good, solid data.
Collecting that data allows you plant the seed to understand your conversion rate fluctuations and even set up a campaign you can switch on or off. This is kind of your safety net to make sure your business is converting at a high level.
Retargeting past visitors is a solid tactic for any company to work with because it’s cost effective.
It’s getting people who have been to your website, who have viewed your products or services, and getting them to come back to finally make that purchase. It’s tracking the exact actions of your visitors so that you can quickly pinpoint them with laser-like precision.
Have you ever wanted to:
- Show someone an ad for a product they placed in their cart but never purchased?
- Re-engage someone who visited your website but never subscribed?
- Urge a past buyer to purchase another complementary item?
Well, with the phenomenal technologies available today, retargeting your web traffic is extremely specific – and actually quite simple.
The Facebook Pixel is one of the greatest technologies to help take your business to the next level and beyond.
Here Are The 6 Steps To Retargeting Your Web Traffic With The Facebook Pixel:
1 – Confirm you even have access to your CMS on your website
First, you need to make sure that you have administrator privileges to your website’s Content Management System. You will need to have access to this in order to implement the Facebook Pixel code (this can be automated and is much easier than it sounds).
2 – Using Google Chrome install the following:
BuiltWith is a website profiling tool that will let you identify what a website is built with. The Google Tag Assistant helps you verify that you have installed various Google tags (such as Analytics, Adwords, Conversion Tracking) correctly. And lastly, the FB Pixel Helper is a troubleshooting tool to help you validate the implementation of your Pixel. Login to FB and confirm you have FB Business Manager
3 – Login to FB and confirm you have FB Business Manager
FB Business Manager is not the same as your business’ Facebook page. Click the link above to make sure you’ve created a FB Business Manager, and if not – it’s a simple setup process.
4 – Set up your Pixel
The Facebook Pixel code you place on your website will transform your business, even if you’re not using Facebook ads yet. It works by placing “cookies” to collect data and track user actions on your website and ads.
This helps you track conversion data, optimize ad campaigns, build highly specific target audiences for future ad campaigns, and retarget your visitors based on actions they’ve taken.
Creating a Pixel is as easy as following the steps laid out on Facebook Business Manager.
5 – Install Pixel on your website
Once you set up your Pixel, the next step is implementing the Pixel code on your website so that it’s live and fully functioning to anyone who visits your page. There are several setup methods to do this, the easiest being automated through Google Tag Manager. You can also input the code manually, or send instructions to your web developer.
6 – Create target audience groups for your customers from Pixel data
After your Pixel has collected data, you will be able to craft highly specific audiences from the information you gather over time. The standard Facebook Pixel tracks 17 common actions, but you are also free to add more custom actions as you see fit. With this information, you will be able to split your prospects into groups and target them based on the actions they’ve taken.
And that’s it – the entire 6 step system to retargeting your web traffic through the Facebook Pixel. Watch the video in this post for more in-depth information regarding the subject.
Here’s to increasing your sales and growing your business through the best digital tactics of today. And be sure to subscribe to FunnelMarketr for more business-building growth hacks.